Wrestling is fun
Channel Islands World Wrestling
Brand Identity | Social Media | Video | Website
The Goal
Milk is the media partner of Channel Islands World Wrestling (CIWW). Our job is to build hype and sell tickets to the shows.
Here is work from the brand refresh to celebrate 10 years of shows.
The Solution
In-your-face, fun graphics. The show is live-action and interactive, so translating that into digital assets can be tricky. We are always trying new things to keep it fresh while remaining recognisable and on-brand.
We use social media to keep the audience up-to-date with show dates/times and information, tell ongoing storylines, and announce special guest appearances.
Social media has become the main tool of marketing CIWW and where we place the majority of our modest media spending. We’ve overseen sell-out shows for the last few years by harnessing customer loyalty with consistent, logical communication.
We have built:
Over 1100 followers on Facebook.
Over 150 subscribers and 40k+ views on Youtube.
Over 200 followers on Twitter and launched Instagram page in 2022.