The Process
Nathan produces music, so I tried something different with ‘the process’.

I asked him to compose a short sting for his logo reveal, blind to the work I was doing. His audio changed my direction of travel, and then once he had seen the brand and animation, he tweaked his audio to match.

It was an interesting collaboration which proved fruitful.

Audio in branding is often overlooked, but it’s a very powerful tool for brand recognition. There is a bunch of research and stats out there, conflicting stats, so I’m going to cite any, but the general consensus is clear – it helps memorability.