Your brand is a living thing —

Your brand is a living thing —

If you aren’t promoting your business, then you’re not giving it the best chance of success.

Building a solid brand identity is the crucial foundation for a thriving business. In a way, it’s more than a foundation; it’s your house.

Marketing is about getting active about inviting people around for a BBQ. Unorthodox analogy.

You might not like to have a BBQ, but in business, most people desire more customers, so in this instance, we’re looking to invite lots of people to a large non-stop BBQ at your house.

Shout it louder

The art of effective communication.

If you’re NOT looking to waste your time, effort, and money, then your marketing efforts should be underpinned by strategy. Strategy is a healthy mix of creative and logical thinking; it’s simple but not easy.

We need to clarify our message—what do we need people to do and why?

‘We sell bicycles and skateboards and they cost this much.’

‘Our baristas are extremely highly trained.’

‘Our loans have market-leading rates.’

‘We are now open on Tuesday and Thursday evenings.’

‘If you buy one roll of toilet paper you get 50% off of mustard tea towels.’

“Nobody reads advertising. People read what interests them, and sometimes it’s an ad.”

Howard Luck Gossage | Gossage, Freeman & Partners, San Francisco, 1950s

Placement

The second phase of the strategy.

Stunning visuals aren’t enough – getting your brand out there and on point is also about correct channel placement. There is no point in designing for a placement that won’t be seen by the target audience. 

Working out where those people will be looking and when and how can you pique their interest is vital to achieving success.

Paid advertising | Google ads, social, 3rd party banners, digital screen displays

Print | Mail drops, Out of Home advertising (OOH), flyers, posters, brochures, stationery and business cards

Online | Websites, blogs, social media presence

Events | Pop-up stands, PR stunts, handouts, experiences, exhibitions

Video | Animations, interview lead, coverage and storytelling

Building brilliant content with ‘The Bastard System’

With a clear message in mind, we need to create visuals that capture the audience's attention. Here is how it works.

Marketing is not an exact science

It’s a bit of guess work and anyone who tells you otherwise is a liar. Nobody can guarantee ROI or exact results—see any significant company that has closed.

However, we can employ sturdy, educated guessing based on experience (both yours of your industry/customer and mine of marketing/sales) and the psychology of predicting human behaviours, specifically behaviours of your ideal customer profile (ICP).

Bring that together with a strong dash of creative, out-the-box thinking to generate interest and intrigue, hint: that’s why you hire milk. 

Good design is getting your message seen and understood.

Great design is making it a memorable experience.

Let’s talk more about you