Bespoke accounting
and tax planning
Crystal Accounting | 2022
Brand Identity
The Goal
As an accountant start-up, Dani needed a professional brand and website on a modest budget. He did have a ‘first-go’ basic logo that needed upgrading and a colour palette that he was happy with.
The Solution
We started with a nice meeting to understand the vision of Crystal Accounting. Short and long-term goals, who the clientele are i.e who we are aiming at. And, importantly, finding out what is unique about Dani, his wife Serena, who runs his social media, and Crystal Accounting.
It quickly became clear that the colour palette of pink and purple and using the mandala would be important.
The brand mark has been built (see below) using all core Crystal Accounting symbols. Chakras were key to the balance of thinking.
Heart: Love and compassion
Third-Eye: Intuition, imagination, and wisdom
Crown: Awareness and Intelligence
The extra level I added was the combination of the C and A and the all-encompassing hexagonal crystal. The hexagon is a sturdy shape, linked to crystals, that the brand can sit upon.
