The Swopping Revolution
Swoperz | 2023
Collaborating with Swoperz marketing agency, Ink Blot Creative
Brand Identity
The Goal
Rebrand the innovative preloved marketplace for kids aged 6 to 16.
Swoperz was conceptualised by a pair of driven leaders, Charlene Hurlock and Vicky Fuller, who needed their brand to match their highly ambitious vision.
The Solution
Partnered with Swoperz marketing agency, Ink Blot Creative to produce the visual direction for the new Swoperz brand identity. Good for:
👉 Digital & print
👉 Large & micro formats
👉 Two very different audiences
Grownups | secure, trust, eco-conscious = Safe
vs
Kids | independent, social, cool = Disruptive
We overlapped clear, clean, readable typography (safe) with a bold colour system (disruptive). Creating a visual consistency across the brand, with the flexibility to be a little unexpected.
I shall say no more. It looks ace – you can see that with your eyes.