Impact Jersey
Digital Jersey/Government of Jersey | 2023
Collaboration with North
Branding
The Goal
Working alongside Digital Jersey, who are spearheading/managing this project'; the team wanted a brand with a tech look and feel. Something modern and exciting but also with a grown-up ‘this is a Government backed initiative’ professionalism about it.
The Solution
A strong logo with impact – it’s written right in the brand, am I right?
The use of typography in this brand is so important. Utilising contrasting font sizes and negative space on bold backgrounds using the colour palette brings comms to life.
I wanted to portray the vibrance of collaborative work and working environments. The buzz of reaching goals, breaking down barriers of problems.