The OG OD
Oliver Doran | 2022/23
Brand extension | Animation
The Goal
Animation of the already existing logo. Classy, not fussy.
“I kind of like the sound my lights make when deployed.”
Oliver was also looking to add an ‘OD’ logo mark. He had tried a few things, and wasn’t sure that any of it was working.
Phase two of the project involved fleshing out a brand book for Oliver to give him some visual guidance on how to utilise his brand for marketing collateral.
The Solution
We created the two in one, animating the logo into the short form ‘OD’. Slick black and white animation fit his photography style.
The animation is simple but silky smooth.
The new brand mark can support on stationery materials, on his paid client prints, and even as ‘nice touch office extras’ like mugs or clothing.
Oliver said: “Ohh wow, I really love it.” “It’s really strong.” “I’m going to sleep on it, but I’m pretty buzzed.”
After sleep, he was still buzzing.
For the brand fleshing we added some new fonts and colours to elevate Oliver’s collateral to match the quality of his photography.
I left Oliver with a simple message when handing over his new brand book, you can see it below.
