Welcome to the family
The Care Collective | 2024
Brand Identity | Social Media
A bit about the journey
Previously known as ‘Golden Gate’, The Care Collective needed a step change in their brand look.
Their original look was put together internally to get them started, but it no longer fit the brilliant journey they had been on while building the business—it certainly didn’t represent the quality and care of service they provide, and it wasn’t going to help them in their onward journey.
We started with some strategy work to help clearly position their space in the market. Stopping and really thinking about what we are doing and why we are doing it helps teams internally to get everyone on the same page. It also informs how I built the brand.
It was clear that management are passionate about the work they do and most importantly how it impacts the people they serve. A professional brand identity will help them build trust with people who will potentially need their services in future.
Mission statement
At The Care Collective, our aim is to empower individuals, and their families, by delivering compassionate and personalised care services that nurtures independence, dignity, and security.
We are committed to exceeding expectations by providing reliable, professional care that is tailored to the unique needs of each client, and delivered with our traditional family values. We would like everyone who uses The Care Collective to feel embraced as part of the family.
We strive to be a leading care service provider, delivering an essential service, in an special way, contributing to the well-being and happiness of those we serve.
The care you deserve.
Welcome to the family.
Kelly wrote on social media:
We've been working hard to elevate our brand, identity and most importantly, our service and we're thrilled to share our new branding that we feel is the perfect reflection of that.
Thank you to Liam at milk brand house for the makeover that captures this perfectly! This new branding reflects our growth and vision for the future, and we're so proud to share it.
Liam really took the time to get to know us and what we are doing and designed a brand that we have really found to connect with out clients and beyond.