What milk did
Lume the brand.

Each branding job follows a different path. The milk process has a core, but is tailored to fit each client. You-know, so it’s actually useful and functional for them in their real-world situation. Sometimes that means some homework.

Lume’s homework was to put together a moodboard, and I’m pleased to report that they were very good boys. Gold sticker and no detentions—AND helped us along the way to a first-time sign-off. 

Now here’s your homework:

Listen to their brand new out today track ‘Strangers Again’ on Spotify. This is a genuine recommendation, not just because I ‘should’ recommend it. It is an utterly pleasant collection of noise.